Authors Are Invisible Online

Written by Timothy Foster | Founder and Executive Producer

Most authors who struggle online don’t have bad books.
They have good books that no one ever sees.

I’ve worked with authors across genres, and I see the same pattern repeat. The writing is strong. The cover is professional. Early readers respond well. And then the book disappears—lost in the noise of crowded platforms and endless content.

The assumption is usually that something went wrong with the book. In reality, what failed was visibility.

The publishing landscape has changed dramatically. Millions of books are released every year, and discovery is no longer driven by quality alone. Algorithms decide what gets surfaced, and they prioritize attention, not craftsmanship. This isn’t a creativity problem. It’s a discoverability problem.

When authors realize they’re invisible, they’re often told to “post more.” Be everywhere. Show up daily. Talk about the book nonstop. But most posts vanish within hours. Effort increases while results don’t, leading to frustration and burnout.

Visibility doesn’t come from volume.
It comes from leverage.

Discoverability isn’t a single moment like launch day or a lucky viral post. It’s a system—one that helps readers feel curiosity, tone, and emotion before they’re asked to commit their time. Other creative industries understood this long ago. Books are still too often introduced with text alone in a visual, fast-moving world.

If your book isn’t getting attention, it doesn’t mean it isn’t worthy.
It means the rules changed—and no one taught you the new ones.

The industry doesn’t have a quality problem.
It has a visibility problem.