What I’d Do Differently If I Were Launching a Book Today

Written by Timothy Foster | Founder & Executive Director

Written by Timothy Foster | Founder & Executive Producer

If I were launching a book today, the first thing I’d change is this:
I wouldn’t wait until launch week to think about visibility.

Most authors pour everything into finishing the book—and then scramble at the end to figure out how to get people to notice it. I’d flip that timeline completely.

I’d start by thinking about experience, not promotion. Before worrying about ads or posts, I’d ask: What does this story feel like? What emotion does it leave behind? What would make someone curious enough to stop scrolling?

I wouldn’t try to be everywhere. I’d pick a few places where readers already spend time and focus on showing up clearly, not constantly. Consistency beats intensity every time.

I’d also stop relying on a single description to carry the entire weight of discovery. A summary explains a book, but it rarely sells the experience. I’d support it with ways for readers to sense the story before committing hours of their time.

Most importantly, I wouldn’t chase perfection. Launching today isn’t about getting everything right—it’s about learning quickly, adjusting, and staying visible long enough for the right readers to find you.

If I were launching now, I’d treat the book not as a one-week event, but as the beginning of an ongoing conversation.

That shift alone changes everything.